Meet Them Where They Are
Social Media: Instagram, YouTube, TikTok, Facebook, Twitter & WeChat
Megatrend
Gen Z now makes up 30% of the global population and will soon represent most employment & economic activity
Know your audience: Gen Z and Millennials are selective in the brands they engage with. They care about social issues and want products that don't harm the planet. They are more mobile in their devices and workplaces. With the rise of the gig economy, they have a freedom of choice on how they earn a living and are influenced by their social network.