We gravitate to richer media
The Media Richness Theory (MRT) theorizes that richer, personal forms of media such as video outperform static media.
Video posts get 3x more engagement than image, text and link posts.
Deliver your message in the native language of the new web; through customers and employees on mobile and social.

Video is a richer experience
Larger screen sizes and more affordable data has enabled the rise of video.
More people are watching more videos than ever before.
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“I see video as a megatrend. That’s why I’m going to keep putting video first across our family of apps.”
— Mark Zuckerberg, 2018